The services that the agency provides
are:
Market Research & Feedback:
An open ended commitment to ensure that the publisher
receives the best possible advice from the sales team
and key buyers in the booktrade on such essential points
as print runs, pricing levels, packaging, design and
competitive products.
Sales Planning:
Full consultation and advice on the essential timing
required to present books to our customers and for the
production of selling material, press and trade releases
and the mailing of information and materials.
Publicity Planning:
One of the first questions asked by a bookseller is
“what publicity will there be?” The answer
to this question needs to be identified at the earliest
possible stage, so that the publisher’s publicity
plans can be used by our agency as an important factor
in subscribing the book to the retail trade.
Pre-Publication Bibliographic
Registration:
We register your titles on all the various booktrade
databases up to five months in advance of publication
date. This includes BookData, Bowker and the various
independent bookshop, online and library bibliographic
systems. The full BookData bibliographic service (which
involves a subscription fee) can still be taken up and
maintained directly by the publisher as an option.
Selling To The Book Trade:
Our seven-strong field sales team provides direct representation
for publishers to booksellers and wholesalers in the
UK and Ireland. Our twelve-week selling cycle (four-weekly,
to larger accounts) ensures that new titles and backlist
promotions are shown to the trade throughout the year.
Sales Conferences:
Meet our experienced home and export sales team and
present your books face to face at our twice-yearly sales
conference meetings, which are held in London. Our sales
conference venue since 1992 has been the Oval Cricket
Ground.
Key Accounts:
Head office buyers, as well as the marketing personnel
for the major UK bookshop chains (including W.H.Smith,
Waterstone’s, Ottakars, Blackwells and
Easons) are handled by the agency management and senior
representatives to ensure close high level liaison.
Specialist Accounts:
Our team actively covers retailers and wholesalers who
are not primarily booksellers, and booksellers who operate
on specialist sites rather than the high street. These
include outlets such as model shops, hobby outlets,
museum and tourist sites, sports venues and theatre
bookstalls, school and library suppliers. Premium sales
opportunities, magazine offers, online, mail order sales
and sponsorship opportunities are pursued by the agency
management.
Export Sales:
For those publishers who require export sales, we have
established a network of overseas representatives and
agents who generate sales from English-langauge booksellers
throughout Europe and the Commonwealth, including South
Africa, Australia, New Zealand and the Far East.
Physical
Distribution, Warehousing, Order Processing, Invoicing
and Credit Control:
These all important accounting and logistical functions
are handled by Orca Book Services from their
offices and warehouse. www.orcabookservices.co.uk
Sales Reporting:
Comprehensive computer-generated management reports
are provided each month, showing title-by-title sales
figures and accumulated backorders (we call them “dues”).
Stock movement reports can also be provided weekly,
if required.
Payments:
A regular monthly statement shows the value of the payment
being made a publisher, itemising the net invoice value
of all sales achieved during that month, less the agency
commission. These payments are made within 45 days of
the relevant month-end, directly to the publisher’s
bank account from the distributor’s trust account
used to process publishers’ money. Monthly payments
to publishers are made on the entire ledger amount due
for the period (not, as with some distributor arrangements,
just the sums that have been collected). If provision
has to be made for occasional and irretrievable bad
debts or bankruptcies, full data is made available. |